FameJuice - Social Media Growth Platform
A production-ready e-commerce platform built with enterprise-grade security, advanced conversion tracking, and intelligent campaign protection. This project demonstrates comprehensive expertise in payment processing, analytics integration, and secure infrastructure—exactly what companies need for scaling their online business.
Built from scratch with React, TypeScript, and Node.js. Features secure Stripe integration, Facebook Pixel & Conversions API tracking, UTM-based campaign protection, and server-side security best practices that protect sensitive API keys and customer data.
The Challenge
The social media landscape is incredibly competitive. Influencers, brands, and individuals struggle to gain visibility and grow their audience organically. They need a reliable and effective way to boost their social media presence to stand out from the crowd.
The Solution
Built a complete e-commerce platform with enterprise-grade security and advanced analytics. Integrated Stripe for secure payments, Facebook Pixel & Conversions API for accurate conversion tracking, and implemented intelligent UTM-based campaign protection to filter and segment traffic. All sensitive API keys are secured server-side, never exposed to the client.
The Impact
- 100% Secure Payment Processing - Stripe integration with server-side key protection
- Dual Conversion Tracking - Facebook Pixel + Conversions API for accurate attribution
- UTM Campaign Protection - Intelligent traffic filtering and visitor validation
E-commerce Integrations & Analytics
💳Stripe Payment Integration
- Secure Server-Side Processing - All payment logic handled on backend
- Stripe Elements - Embedded payment forms with PCI compliance
- Payment Intents API - 3D Secure and SCA support
- Webhook Handling - Real-time payment status updates
Security Implementation:
Stripe Secret Key stored exclusively in server-side environment variables. Only publishable key (pk_test_...) exposed to frontend. Payment confirmation happens server-side, ensuring no sensitive credentials are ever exposed to the browser.
📊Facebook Pixel & Conversions API
- Dual Tracking - Client-side Pixel + Server-side Conversions API
- Event Tracking - PageView, AddToCart, InitiateCheckout, Purchase
- Data Hashing - SHA256 hashed user data (email, phone) for privacy
- Attribution Matching - Facebook cookies (fbp, fbc) for improved accuracy
Why Dual Tracking?
Client-side tracking can be blocked by ad blockers. Server-side Conversions API ensures accurate conversion tracking even when pixels are blocked, providing reliable attribution for marketing campaigns.
🛡️UTM Campaign Protection & Visitor Validation
Intelligent UTM-based redirect system that validates visitors from specific campaigns and provides different experiences based on traffic source.
- •Campaign Visitors: Shows interactive quiz/landing page for UTM medium starting with "saribeydev"
- •Other Traffic: Redirects to blog/SEO content page
- •Parameter Preservation: Original UTM parameters maintained through redirect flow
Use Cases:
- • Campaign traffic filtering
- • A/B testing different landing experiences
- • Lead qualification before main site
- • Traffic segmentation and analytics
Technical Architecture
⚛️Frontend Stack
- React - Component-based UI architecture
- TypeScript - Type-safe development
- Tailwind CSS - Utility-first responsive styling
- Framer Motion - Smooth animations and transitions
Why? React provides component reusability and TypeScript ensures type safety. Tailwind enables rapid UI development with consistent design patterns.
🔧Backend Stack
- Node.js + Express - RESTful API server
- Vercel Serverless Functions - Scalable serverless architecture
- Google Sheets API - Order data storage
- Environment Variables - Secure credential management
Why? Serverless functions provide scalability without server management. Environment variables ensure sensitive keys never enter version control.
Security Implementation & Key Features
🔐Stripe Key Protection & Security Best Practices
All sensitive API keys are protected using industry-standard security practices. No credentials are ever exposed to the client-side code.
- ✓Stripe Secret Key: Stored in server-side environment variables only (never in git)
- ✓Publishable Key: Only safe-to-expose key (pk_test_...) used in frontend
- ✓Payment Processing: All payment confirmation happens server-side
- ✓Facebook Access Token: Server-side only, never exposed to browser
Security Verification:
- • All `.env` files in `.gitignore`
- • No `sk_test_` or `sk_live_` keys in client code
- • Environment variables encrypted in Vercel
- • Server-side validation for all sensitive operations
Stripe Integration
Secure payment processing with Stripe Elements, 3D Secure, and webhook handling for real-time updates.
Analytics Tracking
Facebook Pixel + Conversions API for dual tracking, ensuring accurate conversion attribution.
Campaign Protection
UTM-based visitor validation and traffic segmentation for campaign-specific experiences.
Responsive Design
Mobile-first design ensuring seamless experience across all devices.
Serverless Architecture
Vercel serverless functions for scalable, cost-effective backend infrastructure.
Security Best Practices
Environment variables, server-side key protection, and secure credential management.
Screenshots
Ready to Boost Your Social Media Presence?
Visit FameJuice today and start your journey to social media stardom.